Local Kettle Brothers Presents React Campaign

The Local Kettle Brothers are excited to share their latest campaign “React”, which embodies the essence of urban sophistication and elegance, as well as class and the brands identify brotherhood. Showcasing our hand crafted diamond Cuban chains designed in house by Cole.

The react campaign features the ThaF1rst, son of the legendary BBK star Frisco, Suarve Amaree and seasoned stylist Marcus Pancho. The campaign sheds light the brands ability to adapt, showcasing an array of diamond cuban chains being worn in similar hold to a fashion run way.

This campaign was inspired by Erick Sermon & Redman’s hit single- React. A song which brings nostalgia to many of the older generation. “React” became Sermon’s second and last top-40 hit, reaching No. 36 on the Billboard Hot 100.

This song also appears on the sound track of the 2003 film Honey, and in the video game – NBA street vol.2. Now officially featured in LKB’s latest campaign, officially collaborated with Erick Sermon himself.

Modelled by ThaF1rst & Suarve Amaree
Styled by Marcus Pancho
Photography by Derek Hon
Filmed & Directed by Kyron Stewart
Creative Direction by Sir-Folliot Francis Quarm